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  • Smartly curated clothing, jewelry and gifts for everyday occasions.

  • Thoughtfully crafted pieces to treasure

  • Thoughtful gifts for precious new beginnings

  • Effortless style for every chapter of your day

Smartly curated clothing, jewelry and gifts for everyday occasions.

Thoughtfully crafted pieces to treasure

Thoughtful gifts for precious new beginnings

Effortless style for every chapter of your day

It's Sweater Weather! ❄️

Shop beautiful Florida-weight sweaters for the season!

" I'm obsessed with this boutique! So many of my favorite brands are here and they have the cutest baby gifts!! "

What our customers are saying...

I love this boutique! There is such a great assortment of gifts and clothing. My mom lives down the street, and I have always been able to find some great things when I visit.

Rainbow

Love Karen and her shop. I live in CA and this is where I buy my clothes!

Linda

This is my FAVORITE store in St. Pete! The owner and staff make shopping there fun and customers feel like friends. The style is free and fun but with more conservative options, too.

Meredith

Plain Jane

621 Central Ave  St. Petersburg, FL 33701

727-600-7741

Mon - Sat: 11am - 6pm
Sundays: 11 pm - 5pm